Toothbrush — Talking Tech — Mitchell Millennial

When reviewing technology products, people often loosely say that it “improves your life” but what if this catchphrase was the core of the experience? Enter the Mijia BET-C01 Electric Toothbrush, Xiaomi’s take on a popular consumer market that packs the company’s best aspects: affordability, availability, and convenience.

Available at around $27, the BET-C01 electric toothbrush is easily justifiable, but it doesn’t scream cheap. Upon unboxing, you will find a beautifully designed toothbrush that looks just as you would expect. Most importantly, the materials used on both the toothbrush itself and its handy carrying case are solid, giving us the impression that we can trust this product to last right from the start.

In Vietnam, where we are based, replacement heads for the BET-C01 are readily available. We believe that in other Asian countries were websites such as Ali Express are widely used, consumers may also find this point to be especially important. The availability of replacement heads at an affordable price ensures that the BET-C01 is a one time purchase product, something that could not be said of other equally sophisticated, but not as widely replaceable options found in Asian markets.

But Xiaomi’s product line is built on convenience, and even with its BET-C01 electric toothbrush, Xiaomi is able to deliver. With two modes of use, offering slow and fast cleanup solutions, this is a product that should feel comfortable to most users. Where it truly shines however, is with its battery life and charging capabilities. Offering over 2 weeks of battery life, charging is barely an obstacle, and when it is, the non-proprietary USB cable means that you can even charge this product using your power bank - this simply cannot be said of other electric toothbrushes on the market that use those bulky, proprietary chargers.

Furthermore, unlike some other attempts at electric toothbrushes, the BET-C01 doesn’t offer Bluetooth or a proprietary app. This is great, because while we welcome technology reaching new corners of our lives, we like our hygiene products simple and Bluetooth-chipset free. This also allows the BET-C01 to come at such a great price, avoiding the $50 and above price tags often reached by more “tech-enabled” options on the market.

At the end of the day, these points may not sound as impressive as some of the claims we make on phone reviews, but it is important to remember that for most users, there aren’t that many expectations when it comes to toothbrushes. The fact that most will simply expect it to work, means that its affordability, availability and convenience will come as surprises that help set this product apart from the rest, making this a solid purchase!

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