The One Plus Nord Seriously Challenges Xiaomi's Main Philosophy

The smartphone market grows at extreme paces, and a company that does wonders today may not be as glorious tomorrow. With the announcement of the One Plus Nord, One Plus has shaken up Xiaomi’s philosophy that cheap hardware always wins.

The One Plus Nord, which is gaining more and more praise by reviewers as time goes on, introduces the same great hardware that customers have become accustomed to in 2020, and shakes it up with a buttery smooth version of Android that is very similar to Google’s own. While this is great news for consumers looking for an Android smartphone, it is not great news for Xiaomi, which has struggled to leave reviewers satisfied due to one key feature: software.

Photo found on ZD Net

Since the Mi lines of phones has been given to western reviewers, many have been impressed by what the company can do in terms of hardware, but the IOS like interface has generally been declined by reviewers and consumers alike. For many years however, western consumers have lived with this issue due to the ability to easily install a launcher or custom ROM on any Xiaomi devices.

This may change lately, as companies like Apple, Samsung, Google and now One Plus are all introducing products that easily integrate with their phones, kick-starting a new age of smartphones where users not only want a good device, but one that feels fast out of the box.

Despite Xiaomi’s heavy software being considered an easy fix by many, this isn’t the full picture. Based in a country where the heavy, fully featured launcher is appreciated, introducing a new, more western version of Android to Xiaomi devices could alienate Xiaomi’s Chinese consumer base.

To solve this issue, many have turned to the Pocophone line of products, which features a MIUI like version of Android that includes more western features such as an app drawer - but as development goes on, could Xiaomi’s Poco Launcher be the company’s secret to thriving in western markets? Only time may tell.

Do you think Xiaomi can fight back One Plus’ success? Let us know below

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